Photographers — if you’ve built your website on Showit but have no idea how to set up SEO, you’re not alone. That’s why today I’m sharing 5 Showit SEO tips for photographers to help you get found on Google and book more dream clients.
I’m Marielle, Showit website designer and co-founder of Elle & Elle. I help photographers transform their DIY websites that just sit there into high-end Showit sites that actually book clients through strategy and SEO.
In this post, I’ll walk you through 5 simple Showit SEO tips for photographers — so you can finally get found and start booking more dream clients.
👉 Prefer to watch instead? You can catch the full video over on our YouTube channel ⬇️
1. Showit SEO Tips for Photographers: Optimize Page Titles & Descriptions
First, let’s start with one of the easiest but most overlooked steps in Showit: adding unique page titles and descriptions (meta data).
👉 Instead of leaving them blank or duplicating the same thing across your site, use keywords your clients are searching for.
Example:
❌ Wrong: “Home Page”
✅ Better: “Buffalo Wedding Photographer | Stately Photos”
In addition, your description should highlight what you do and where you’re located, like:
“Stately Photos is a Buffalo wedding photography studio specializing in timeless, romantic wedding photography.”
✨ Action step: In Showit, click on your page → SEO Settings → fill in your SEO title + meta description for every page.
2. Showit SEO Tips for Photographers: Add Alt Text to Images
Next, let’s talk about your photos. Google can’t see your images — it reads the alt text to understand them. This is what helps your images rank in Google Images and show up in search results.
Instead of leaving it blank or writing something generic like “wedding photo,” make it descriptive:
Example:
❌ Wrong: “wedding photo”
✅ Better: “Bride and groom first look at Buffalo garden wedding”
As a result, Google will know exactly what your photo is about and where to show it.
✨ Action step: In Showit, select your image → SEO Settings → add alt text for each one.
3. Showit SEO Tips for Photographers: Use Your Blog for SEO
Moreover, one of Showit’s biggest strengths is its WordPress blog integration — and blogging is pure gold for SEO.
Instead of only posting client galleries, create posts that answer what your dream clients are Googling. For example:
- “Top 5 Wedding Venues in Portugal”
- “Planning a Destination Wedding in Italy”
- “How to Elope in the Dolomites”
Consequently, these types of posts are highly searchable and bring in aligned traffic.
✨ Action step: Blog at least once a month, using keywords tied to your location and services.
4. Showit SEO Tips for Photographers: Make Your Site Mobile-Friendly
Over 70% of people will view your photography site on their phone first. As a result, Google prioritizes mobile-friendly websites in rankings.
The good news is, Showit lets you design your mobile site separately from desktop.
Therefore, check for:
- Readable text size
- Buttons large enough to tap
- Galleries that load smoothly
✨ Action step: Scroll through your entire site on your phone before launch. Fix anything that feels clunky.
5. Showit SEO Tips for Photographers: Use Location Keyword
Finally, let’s look at one of the most important tips for photographers: using location keywords.
If your website doesn’t mention where you work, Google doesn’t know who to send your way.
Instead of just writing “wedding photographer,” pair it with your niche and location. For instance:
- “Destination Wedding Photographer in Portugal”
- “Buffalo Engagement and Wedding Photography”
Above all, keep these keywords natural and genuine so they flow with your copy.
✨ Action step: Sprinkle your location keywords naturally into your homepage, about page, blog posts, and image alt text.
Quick Recap ⬇️
To sum up, the 5 SEO tips every Showit photographer needs to know are:
- Optimize page titles & descriptions
- Add alt text to your images
- Blog consistently using keywords
- Design for mobile
- Use location keywords
Want to see these tips in action? 🎥 Watch the full YouTube video here.
Ready to Check Your Own Website SEO?
If you’re not sure whether your Showit website SEO is set up correctly, grab our Free Website SEO Checklist . It covers all the must-haves so you’ll know exactly what to fix and where to improve.
And if you want even more Showit website tips for photographers, subscribe to our YouTube Channel — we post weekly strategies on branding, design, and SEO to help you uplevel your business.
Want to take it a step further? If you’re ready for a brand and website that actually books your dream clients, work with us through The Ellevated Suite. In just 4 weeks, we’ll create your brand and Showit website from the ground up — strategy, design, SEO, and launch support included. Ready to Inquire You can fill out our form here
