As a photographer, your website should do more than just look good – it should attract clients. But if inquiries aren’t coming in, you might be making one of the most common website mistakes photographers make.
I’m Marielle, Showit website designer and co-founder of Elle & Elle Design Co. We help photographers go from DIY websites to high-end, strategic sites that actually bring in dream bookings.
Let’s dive into the three website mistakes I see most often when reviewing photographer sites — and how to fix them.
Mistake 1: Weak or Hidden Pricing Pages
One of the most common website mistakes photographers make is hiding their prices.
Here’s the problem: potential clients want quick clarity. If they can’t easily find your prices—or they’re left guessing—they’ll often leave your site and keep searching.
The fix? Be upfront. Share at least a starting price or package range on a dedicated pricing page. Pair your numbers with a clear explanation of the value you bring. When framed correctly, transparent pricing attracts more of the right clients instead of scaring them off.
Mistake 2: No Clear Brand Message
So many photographer websites look beautiful… but the message is vague.
Generic taglines like “Capturing memories” or “Documenting love stories” may sound nice, but they don’t tell potential clients what you do, where you’re located, or why they should choose you.
The fix? Lead with clarity. For example, a headline like:
“Destination Wedding Photography in Portugal”
instantly communicates what you do and who you serve, while also positioning you as the right fit for your dream clients.
Mistake 3: Poor Mobile Experience
Another major website mistake photographers make is neglecting mobile optimization.
If your galleries load slowly, buttons are tiny, or your text is hard to read, they won’t stick around long enough to inquire.
The fix? Always review your site on mobile. With Showit, you can design a completely custom mobile layout that’s just as beautiful and functional as your desktop site. Make sure your galleries scroll smoothly, your text is legible, and your buttons are big enough to tap with ease.
Bonus Mistake: Ignoring SEO on Your Photography Website
Ignoring SEO is another photography website mistake that hurts your visibility.
If you’re not adding alt text to your images, optimizing your page titles, or blogging consistently, you’re missing out on getting discovered through Google. A few small SEO improvements can dramatically boost your visibility.
Now that you know how to fix these website mistakes photographers make, you can start turning visitors into clients.
Want to See These Mistakes in Action?
I covered these mistakes (and their fixes) in this week’s YouTube video:
Next Steps
If you’re not sure whether your website is actually working for you, grab our free Brand & Website Audit Checklist. It’s designed to help photographers spot gaps and opportunities so your website can finally start bringing in those dream bookings.
If you’re ready to turn your photography website into a high-end client magnet, we’d love to help.
At Elle & Elle Design Co, we create soulful, strategy-led brands and custom Showit websites for photographers who want to elevate their business — without losing their personality.
