If you’ve ever wondered how to get more photography clients, Olivia’s story will inspire you. Like many creatives, she poured her heart into her work—but her brand and website didn’t reflect the quality of her photography. Before working with us, she was getting only 3–5 inquiries a month. After going through The Ellevated Suite, she now books 10+ dream clients consistently.

So, how did this transformation happen? It all came down to four key steps: brand strategy, brand identity, website strategy, and website design + SEO. And the best part—you can start applying these same steps to your own creative business today.

Step 1: Brand Strategy – The First Step to Getting More Photography Clients

Before we touched any visuals or her website, we guided Olivia through one of our 1:1 brand strategy sessions. This is always the first step in our Ellevated Suite process, because without clarity, it’s impossible to build a brand that attracts the right clients.

In her session, we uncovered:

• Who her dream clients were (couples looking for candid, timeless, emotional photography).
• What made her unique (storytelling and a fully customized approach).
• The values that defined her work (authentic, inspiring, customized).

👉 Action for you: Write down your dream client in one sentence. Then, choose 3–5 brand values that describe the emotional experience you want to create. Everything you design and write should reinforce those values.

💡 Clarity gives you direction. Without it, it’s easy to get lost in trends or comparison instead of building a brand that truly resonates with the right people.

Step 2: Brand Identity – Elevating the Visuals

Once the strategy was clear, we moved into the visuals. High-end clients notice the little details—and if your fonts, colors, or logo feel inconsistent, it creates distrust.

For Olivia, we created a clean, elevated brand identity that reflected the timeless, documentary style of her photography. We used neutral colors, elegant typography, and whitespace that put her photos front and center.

👉 Action for you: Audit your visuals across Instagram, your website, and your email signature. Are your fonts and colors consistent everywhere? If not, replace at least one off-brand element today.

Elevated visuals build trust—and trust leads to more bookings.

Step 3: Website Strategy – Guiding Visitors to Become Photography Clients

Many photographers treat their website like a gallery, but in reality, it should act as a guide that takes visitors step by step toward an inquiry.

Here’s how we restructured Olivia’s site:

• A clear value statement on the homepage so couples instantly knew if she was the right fit.
• A simple site flow: About → Portfolio → Services → Contact.
• Welcoming copy that told her story and invited couples to inquire.

👉 Action for you: Open your homepage and ask:

• Can visitors tell who you serve, what makes you unique, and how to work with you in 10 seconds?
• If not, simplify your navigation (no more than 5 tabs) and add one self-qualifier statement like: “If you’re looking for candid, documentary-style photos, you’re in the right place.”

Olivia`s BEFORE Brand + Website ⬇️

Olivia`s AFTER Brand + Website ⬇️

Step 4: How to Get More Photography Clients with Brand + Website Design

We built Olivia a website that felt like home: clean, intentional, and emotional. But we didn’t stop there—we also optimized it for SEO. That way, she wasn’t relying solely on Instagram anymore. Couples could now find her directly on Google when searching for a Buffalo wedding photographer.

👉 Action for you:

• Add a clear “Book a Consultation” button on every page.
• Update your homepage title to include your niche + location (ex: Seattle Wedding Photographer | Documentary-Style Photography).
• Start a blog or portfolio page that includes keywords like venues, locations, or “destination wedding photography.”

If you want a step-by-step breakdown of how to do this, check out our post on Showit SEO Tips for Photographers — it’ll walk you through the exact SEO updates we recommend.

🌐 Beautiful visuals keep people browsing. SEO makes sure they actually find you in the first place.

🎥 Want to see this in action? We actually broke down Olivia’s full transformation in our YouTube video How to Get More Photography Clients | Branding & Website That Doubled Inquiries. It dives deeper into each step and gives you even more tips you can apply today.

The Transformation

With all four steps in place, Olivia went from 3–5 inquiries per month to 10+ inquiries every single month. Even more importantly, she began booking clients who were deeply aligned with her values and style—clients who were excited to work with her and happy to invest.

Is It Time to Ellevate Your Brand + Website?

If you’ve been struggling with how to get more photography clients, or even just wondering how to book more aligned photography clients, it might be time to upgrade your brand and website.

That’s exactly what we help you do inside The Ellevated Suite. That’s exactly what we do inside The Ellevated Suite —a 4-step process that combines brand strategy, brand identity, website strategy, and design + SEO into one seamless package.

👉 Not ready for the full rebrand yet? Grab our free Brand & Website Audit Checklist. It’ll help you spot the gaps holding you back so you can start attracting more of the right clients today.

Your dream clients are out there—let’s make sure your brand and website are ready for them.