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7 Reasons Why Brand Positioning is Important for Businesses

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Being an entrepreneur today can sometimes feel like trying to survive in the wild. There are a range of businesses promoting themselves, in a myriad of different ways. And while the difference between the businesses that take up trendy marketing strategies and those who choose the more tried and true methods are extensive, one thing is for sure. Everyone in business is trying to differentiate themselves and make a lasting impression on that dream client.

So let’s talk about why brand positioning is important. We don’t want your marketing and business success to be a flash in the pan. We want you to carve out an intentional, true to you space in the marketplace and a strong brand positioning is one of the first things you need to do. 

1. Your Brand Positioning Celebrates Creative Originality

For creative entrepreneurs, originality is everything. Instead of piggybacking off the latest instagram trends, brand positioning gives you the opportunity to carve out an original space within the entrepreneurial world. An original brand position allows you to showcase your unique creative voice, style, and perspective, setting you apart from the competition. Whether you’re an independent artist, a boutique design studio, or a niche content creator, embracing your creative originality in your brand positioning attracts like-minded individuals who resonate with your vision and values. 

In the wild: Megan Weeks does this really well. Her brand positioning immediately sets her apart in the crowded entrepreneurial world. All you have to do is look at her laundromat photoshoot to see what we’re talking about.  

You can find her at https://www.instagram.com/meganweeksdesign/ 

2. Your Brand Positioning Establishes Creative Authority

When it comes to entrepreneurship, artistic authority is important. Even if you don’t run a creative business, you still desire to be seen as a creative authority in your niche. Someone who will solve problems quickly with innovative thinking, someone who can see past surface level issues and address the root cause. This is one of the reasons why brand positioning is important. All these creative, artistic skills bring your business authority as someone your client wants on their team and can trust. Brand positioning enables you to establish yourself as a leading authority in your niche or genre. By consistently delivering high-quality work that reflects your artistic vision and expertise, you build trust and credibility among your audience, positioning yourself as the go-to resource for your creative offerings.

In the wild: Becca Luna’s brand positioning definitely helps her establish creative authority. As an educator, you can expect her to deliver consistently helpful content which sets her apart as a designer that has authority in her space, because she’s up front, honest, and provides values to her clients.  

You can find her at https://www.instagram.com/iambeccaluna/

3. Your Brand Positioning Connects Emotionally with Your Audience

When you start to showcase that creativity we discussed in point 3, it will do something in the minds of your potential client. Creativity has the power to evoke emotions and stir hearts. Effective brand positioning allows you to tap into this emotional connection with your audience. Whether it’s through storytelling, visual aesthetics, or experiential branding, connecting emotionally with your audience can create a deeper sense of engagement and loyalty, turning casual followers into passionate fans and supporters. 

PS: we’re not talking about surface level, manipulative emotion. Think more, “I like what that brand is doing and trust them” kinda stuff. 

In the wild: Laura.b.healthy uses her story to connect with others emotionally. Her clients trust her because she uses her lived experience to encourage women to pursue a healthy lifestyle by making small sustainable changes.  

You can find her at https://www.instagram.com/laura.b.healthy/

4. Your Brand Positioning Inspires Collaborative Opportunities

Brand positioning not only attracts customers but also opens up collaborative opportunities within your entrepreneurial community. By clearly defining your brand identity and values through your brand positioning, you can begin to attract potential collaborators, partners, and sponsors who align with your vision and objectives. This is why brand positioning is important. When you know where you’re going and the reason you’re running your business, it becomes fairly simple to see like minded entrepreneurs that you could link up with. This community won’t only help you feel supported, but can also strengthen the already present services you’re offering to your clients. 

In the wild: Marissa, Hope Wellness. Marissa’s brand positioning inspires collaborative opportunities. As an ex-body builder that struggled with body dysmorphia, she champions women to find freedom, heal their body image and build self confidence. One of her business cornerstones is building community and she’s even starting an in person support meetup in Canada called Together Women’s Community to encourage women in their health journey.  

You can find her at https://www.instagram.com/marisahopeee/

5. Your Brand Positioning Drives Artistic Innovation

A strong brand position will encourage you to push the boundaries of your craft and explore new avenues of artistic expression. By staying true to your brand identity while remaining open to experimentation and evolution, you can begin to create a culture of dreaming, innovation and exploration. This commitment to artistic excellence and innovation sets you apart as a trailblazer, all because your brand identity is strong and you have the ability to experiment. 

In the wild: KC Creative’s brand uses a lot of artistic innovation. Caroline has branded herself as an expert educator and strategist for all things brand voice and verbal identity. She uses artistic expression throughout her website by the blending of minimal modern and classic american western. Her writing is also artistic and expressive as she creates brand voices for her clients, looking for new creative ways to bring their personality into writing. . 

You can find her at https://www.instagram.com/kccreative.atx/ 

6. Your Brand Positioning Empowers Business Sustainability

For creative entrepreneurs, balancing artistic passion with business sustainability is important, and also super difficult. Brand positioning plays a crucial role in this equation by attracting the right audience and generating sustainable revenue streams. By understanding your target market, communicating your value, and delivering consistent results, you lay the foundation for long-term business success and sustainability. This whole process is made much harder if you don’t have the fundamentals of brand positioning in place. Once you have them down, there’s a lot more room to work toward filling yourself up creatively and also building a scalable business. This is why brand positioning is important. 

In the wild: Bucketlist Bombshells is a great example of a brand position that empowers business growth. Their brand position focuses on helping new business owners to build their own business and because they have clarity on their brand positioning, they’ve been able to scale their business and education model. 

You can find them at https://www.instagram.com/bucketlistbombshells/ 

7. Your Brand Positioning Ignites Creative Fulfillment

Ultimately, brand positioning is not just about business success; it’s about fulfilling your creative potential and serving your target audience to the best of your ability. When your brand resonates with your audience and reflects your true artistic vision, it ignites a sense of fulfillment and purpose that goes deeper than signing the next client. Instead, it’s a deeper expression of who you are, what you offer and how you make your client’s lives and businesses more successful. 

In the wild: Pam is a great example of a brand positioning that ignites creative fulfillment. Pam does social media strategy and management and she cares most about working with clients that feel most aligned with her business. Her fulfillment in business comes from encouraging others to engage with social media in a way that fits into their schedule and brings them the most help.  

You can find her at https://www.instagram.com/sopamsocials/

Brand positioning isn’t a luxury, it’s a necessity for creative entrepreneurs. By celebrating creative authenticity, establishing artistic authority, connecting emotionally with your audience, inspiring collaborative opportunities, driving artistic innovation, empowering business sustainability, and igniting creative fulfillment, brand positioning serves as the cornerstone of success for successful creative businesses.

So, embrace your unique creative voice, define your brand position with clarity and confidence, and unleash your creative potential upon the world. In a world where everyone is trying to differentiate themselves, it’s the bold and visionary brands that leave a lasting impression.

If you’re a female entrepreneur looking to strengthen your brand positioning, inquire here!

7 Reasons Why Brand Positioning is Important for Businesses

March 5, 2024

Branding

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