September 1, 2023
Are you feeling a bit lost and overwhelmed with your brand identity? No need to worry, we’re here to make it easy for you. The most important element of brand identity is having a solid brand strategy. This is crucial when it comes to creating a unique and authentic brand identity that stands out from the rest. Think of your brand strategy as the blueprint and guiding star for your brand that helps you stay true to your business.
Once you have these elements down, you can create a core idea statement that feels true to you and your brand. From there, you can start designing your brand identity, which includes things like a mood board, color palette, typography suite, logos, brand elements/illustrations, and marketing materials, messaging, tone of voice, photography, and brand images.
It’s important to consistently connect these elements to your brand strategy so that your brand identity feels authentic and aligned. By doing so, you can always verify that what you are designing is in line with the brand strategy you have created for yourself. Does the branding feel aligned? Will my messaging and language resonate with my ideal client? By keeping these key elements in mind and backing them up with your brand strategy, I’m confident that your brand identity will be powerful, unique, and truly reflective of your business.
If you’re feeling stuck on where to start with your brand strategy and need a little push to get started, don’t worry! We’ve got your back. Join our free 5-day email series called “Brand It Unique”. This email series will teach you how to craft a powerful statement that will act as a guiding star for your brand. By doing so, you’ll be able to stand out authentically and uniquely in your online presence.
Hey there! We’re Elle and Elle. We started our branding and web design business with the desire to connect with people of similar thought, support creative entrepreneurs in health and wellness all over the world, and build a community in the process. We love bringing people together and our transformative branding and design is guaranteed to elevate your brand, increase your audience reach and leave you with a website you’re proud of. We believe that we work our best when we’re working together so our clients' satisfaction is at the core of our business and we love finding inspiration from the interesting places we travel, people we meet and life we get to live.
If you’re a female entrepreneur looking for a stunning linktree page for your Instagram, then look no further! Download our FREE showit template then you can say goodbye to those outdated and uninspiring linktree apps. By doing so, you’ll be able to stand out authentically and uniquely in your online presence.